Select your character

Data challenges come in all shapes and sizes. You may find yourself in need of deep expertise in a specific tactic, or you may be searching for an entirely new approach to data—and a strong voice in the room to help you build your case.

Our characters cover a unique breadth of expertise. Whether we’re tinkering under the hood or leading discussions with decision-makers, we span the spectrum from foundation to vision.

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The Engineer
The Architect
The Pragmatist
The Activist
The Advocate
The Engineer

The problem: You’re working with a fragile, antiquated data infrastructure. Frequent bottlenecks are impeding your decision-making, and you have fundamental fears about data security, fidelity, and ethics.

The solution: We build from the ground up, and we do it as your equal partner. Get a robust, scientific setup and exceptional data validation to ensure integrity—and deduce actionable, measurable insights.

The Architect

The problem: Your company’s rigid, dated process are enforced to avoid costly mistakes, stifling new ideas. So you may suspect a flaw in user flow, but the issue lingers because it’s low priority for dev.

The solution: We’re a collaborative pod of experts in business, strategy, creative, and UX. The Architect brings data and inspiration from fresh sources to demonstrate the transformative power of connected thinking.

The Pragmatist

The problem: The right brain says analytics investment would open new door, the left brain says it’s prohibitively expensive—and decision-makers, unconvinced about data ROI, are happy to maintain the status quo.

The solution: Fine tuning doesn’t have to be costly or disruptive, but it does take technical skill and creativity. We offer ample resources to create a virtuous loop: assess, test, measure, repeat.

The Activist

The problem: You’re struggling with the HiPPO (highest paid person’s opinion). You need a persuasive voice to speak to executives who rarely accept data-driven insights over their own emotional instincts.

The solution: Compelling cases are built on more than data alone: they demand business savvy, imagination, credibility. We compel leaders to rethink and become not only data-driven, but action-agile.

The Advocate

The problem: Your company or certain departments feel threatened by data, citing job security. Even when opportunities are revealed and proven, there is no shared conviction to capitalize.

The solution: It’s not easy to turn a ship around, but we’re a powerful advocate for your vision: to automate tasks—not replace people—and make it easier to not only obtain insights but act on them.