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Advanced Analytics and Activation
Uncovering new relationships within your data unlocks value that would otherwise sit idle. Using a blend of creative thinking and computational power, our team generates and validates data-driven hypotheses that help grow your business with the right customer base. Whether scaling a finding or planning next steps, we know what it takes to implement discoveries in the real world.
How it works
Customer analysis
Whether it’s defining segments, mapping and analyzing the customer journey, or exploring the geo-spatial relationships of your customer base, we help design and execute analyses that make the most of your data. Our rapid prototype modeling process uses machine-learning tools to create meaningful groups or quickly derive data-driven testable hypotheses.
Experiment design
If we’ve got a hunch that we need to validate, our team designs cost-effective experiments that deliver statistically significant results while preserving your customer experience. Using best-in-class tools, we analyze UX, media, product offerings, segments, and more.
Laboratory
We believe in proving our results—and we do it with rigor. With a suite of tools to run A/B tests and a proper baseline for comparison, we’re thorough when it comes to experimentation.
Optimization
Fine-tuning can often be where we unearth the most value from our efforts. We apply conversion rate optimization (CRO), deep learning, and AI tools to adjust content, media bids, and segments using real-world data.
Forecasting
We build predictive models that help you plan your budgets, prioritize your leads, understand churn, and find cross-sell opportunities. We enhance data sets using third-party sources to expand what your data assets can deliver under.
Audience management
After setting up and activating segments, the work isn’t over. Continually building insights, refining segments, understanding audience attribution, increasing reach, smartly retargeting the right customers, and managing seasonal changes in your customer base can make all the difference in the growth and evolution of your business.
Ready to get started?
We can help you create transformational change if your data has become an afterthought, untapped resource, or decision-making blind spot—and it all starts with a friendly chat. Let’s get started!