Data-Driven Marketing
How to overcome model fragility in turbulent times
Tuesday, November 10, 2020
Proove
5 Min Read

COVID-19 marks the end of the golden age of black box algorithms. Our once-reliable forecasting models and optimization tools are buckling under the crushing uncertainty brought on by the virus, leaving us unable to predict a week out, let alone a quarter or a year. What becomes of our optimization, data, and predictive modeling assets?…

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Customer analytics: This time it’s personal… or is it?
Tuesday, October 27, 2020
Kuhan Puvanesasingham
5 Min Read

Most of us grew up believing we’re special. Our moms, our teachers, and Mr. Rogers raised us to think that we’re one-of-a-kind. Now marketers have joined this choir of positive reinforcement, celebrating customer individuality by ushering in a new era of content personalization. Personalization, they say during their keynote speeches, will be the prime driver…

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3 strategies to thrive in a world of data inequality
Thursday, August 20, 2020
Kuhan Puvanesasingham
6 Min Read

The end of the 2010s didn’t really feel like the end of a real decade. The 2010s? The 10s? What is that? For the previous 10 years, we had scrambled to learn what the hell blockchain is, feared that AI would steal all of our jobs, and daydreamed about augmented reality, driverless Ubers, and using…

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