Latest Post
An ode to the KPI: If you can’t measure it, you can’t improve it
Gavin Bowick
6 Min Read

Management consultant and writer Peter Drucker is perhaps best known for creating one of modern management’s most famous quotes: “If you can’t measure it, you can’t improve it.” While the quote may be a bit of an over-simplification, it reminds us that being able to measure progress towards our goals is critical if we want…

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Watch our session on Overcoming Model Fragility from MMA’s IMPACT Conference
Proove

Traditional data models reveal fatal flaws in times of extreme change—never more so than during last year’s unprecedented events. Across industries, seismic shifts in consumer behavior, data collection, and device sharing brought the golden age of black-box algorithms to an end. So… what’s next? How do we create models that are not only stable and…

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Hindsight is 20/20: Making sense of an anomalous year
Proove
8 Min Read

2020 changed things. Some changes were disruptive: businesses closed (some temporarily, many permanently); working from home (and just being home all the time) dislodged familiar consumption habits; purchase decisions took on new importance. These changes gave rise to digital innovations for select companies fortunate enough to align with this shift, ranging from new online learning…

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How to overcome model fragility in turbulent times
Proove
5 Min Read

COVID-19 marks the end of the golden age of black box algorithms. Our once-reliable forecasting models and optimization tools are buckling under the crushing uncertainty brought on by the virus, leaving us unable to predict a week out, let alone a quarter or a year. What becomes of our optimization, data, and predictive modeling assets?…

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Customer analytics: This time it’s personal… or is it?
Kuhan Puvanesasingham
5 Min Read

Most of us grew up believing we’re special. Our moms, our teachers, and Mr. Rogers raised us to think that we’re one-of-a-kind. Now marketers have joined this choir of positive reinforcement, celebrating customer individuality by ushering in a new era of content personalization. Personalization, they say during their keynote speeches, will be the prime driver…

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Accelerating toward real-time customer insights
Proove
7 Min Read

In the 2019 Big Data and AI Executive Survey, 92% of respondents reported increasing the pace of their investments in big data and AI. Then COVID-19 happened, and that thing that was already at the top of their to-do lists got underlined and circled in red… with a star next to it. Perhaps no business…

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