Latest Post
How econometrics help us see the bigger picture
Thursday, September 10, 2020
6 Min Read

The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background radiation at the earth’s surface, the SNO makes it possible to precisely measure the most abundant subatomic particle in the known universe, the neutrino. The SNO exemplifies pure scientific…

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How to build your own analytics dashboard
Thursday, September 03, 2020
8 Min Read

In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save countless hours along the way. In part two, we’re going to show you exactly how to build a basic reporting dashboard…

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How analytics dashboards save countless marketing hours
Thursday, August 27, 2020
5 Min Read

If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to do with. With so much data available, we have the capability to measure the performance of our marketing campaigns in a…

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3 strategies to thrive in a world of data inequality
Thursday, August 20, 2020
6 Min Read

The end of the 2010s didn’t really feel like the end of a real decade. The 2010s? The 10s? What is that? For the previous 10 years, we had scrambled to learn what the hell blockchain is, feared that AI would steal all of our jobs, and daydreamed about augmented reality, driverless Ubers, and using…

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What is UTM tracking—and how does it elevate your marketing?
Thursday, August 13, 2020
5 Min Read

UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider this a timely refresher—and don’t miss our best practice tips and tricks below! What are UTM parameters? UTM…

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Enhanced Ecommerce can help your business win—now more than ever
Thursday, August 06, 2020
6 Min Read

With many of us social distancing for the foreseeable future, people are turning to online shopping. For businesses, that means accurate ecommerce tracking is more important than ever before. After all, it’s essential for users to have good experiences interacting with your website and checkout funnel, but it’s just as important for businesses to understand…

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