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COVID-19 marks the end of the golden age of black box algorithms. Our once-reliable forecasting models and optimization tools are buckling under the crushing uncertainty brought on by the virus, leaving us unable to predict a week out, let alone a quarter or a year. What becomes of our optimization, data, and predictive modeling assets?…
Most of us grew up believing we’re special. Our moms, our teachers, and Mr. Rogers raised us to think that we’re one-of-a-kind. Now marketers have joined this choir of positive reinforcement, celebrating customer individuality by ushering in a new era of content personalization. Personalization, they say during their keynote speeches, will be the prime driver…
In the 2019 Big Data and AI Executive Survey, 92% of respondents reported increasing the pace of their investments in big data and AI. Then COVID-19 happened, and that thing that was already at the top of their to-do lists got underlined and circled in red… with a star next to it. Perhaps no business…
The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background radiation at the earth’s surface, the SNO makes it possible to precisely measure the most abundant subatomic particle in the known universe, the neutrino. The SNO exemplifies pure scientific…
In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save countless hours along the way. In part two, we’re going to show you exactly how to build a basic reporting dashboard…
If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to do with. With so much data available, we have the capability to measure the performance of our marketing campaigns in a…