Insights and Perspectives
Customer analytics: This time it’s personal… or is it?
Tuesday, October 27, 2020
Kuhan Puvanesasingham
5 Min Read

Most of us grew up believing we’re special. Our moms, our teachers, and Mr. Rogers raised us to think that we’re one-of-a-kind. Now marketers have joined this choir of positive reinforcement, celebrating customer individuality by ushering in a new era of content personalization. Personalization, they say during their keynote speeches, will be the prime driver…

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Accelerating toward real-time customer insights
Wednesday, October 14, 2020
Robert Cooney
7 Min Read

In the 2019 Big Data and AI Executive Survey, 92% of respondents reported increasing the pace of their investments in big data and AI. Then COVID-19 happened, and that thing that was already at the top of their to-do lists got underlined and circled in red… with a star next to it. Perhaps no business…

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How econometrics help us see the bigger picture
Thursday, September 10, 2020
Kuhan Puvanesasingham
6 Min Read

The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background radiation at the earth’s surface, the SNO makes it possible to precisely measure the most abundant subatomic particle in the known universe, the neutrino. The SNO exemplifies pure scientific…

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