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In the bygone era of horse and carriage, a ‘dashboard’ was the protective structure installed to deflect mud, rocks, and other debris that were dashed up by the hooves of the horses. It served to provide the riders with a clear, unobstructed view of their path. Today, in the digital era, the concept of a…

When was the last time you used data to look forward rather than back? Do you use data from your website analytics and CRM platforms to simply report on performance, or are you using it to make predictions about the future—and identify opportunities to intervene and shift forecast behaviors? Propensity modeling allows you to make…

Management consultant and writer Peter Drucker is perhaps best known for creating one of modern management’s most famous quotes: “If you can’t measure it, you can’t improve it.” While the quote may be a bit of an over-simplification, it reminds us that being able to measure progress towards our goals is critical if we want…

In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save countless hours along the way. In part two, we’re going to show you exactly how to build a basic reporting dashboard…

If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to do with. With so much data available, we have the capability to measure the performance of our marketing campaigns in a…