Tech Tips
Media Mix Modeling in 2023: What you need to know before diving in
Gavin Bowick

Good news: You’ve decided to abandon last-click attribution measurement and made a firm resolution this year to step up your media attribution analysis game. Was losing third-party cookies and your ability to measure channel performance the reason? Or, you’re just think it’s time to change the way you’re evaluating upper funnel media, then media mix modeling…

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What is UTM tracking—and how does it elevate your marketing?
Valerie Zhang
5 Min Read

UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider this a timely refresher—and don’t miss our best practice tips and tricks below! What are UTM parameters? UTM…

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Enhanced Ecommerce can help your business win—now more than ever
6 Min Read

With many of us social distancing for the foreseeable future, people are turning to online shopping. For businesses, that means accurate ecommerce tracking is more important than ever before. After all, it’s essential for users to have good experiences interacting with your website and checkout funnel, but it’s just as important for businesses to understand…

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