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What is UTM tracking—and how does it elevate your marketing?
Valerie Zhang
5 Min Read

UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider this a timely refresher—and don’t miss our best practice tips and tricks below! What are UTM parameters? UTM…

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Enhanced Ecommerce can help your business win—now more than ever
6 Min Read

With many of us social distancing for the foreseeable future, people are turning to online shopping. For businesses, that means accurate ecommerce tracking is more important than ever before. After all, it’s essential for users to have good experiences interacting with your website and checkout funnel, but it’s just as important for businesses to understand…

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